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Fine Line
OVERVIEW:
Fine Line Stationary is a branding brief project from the Brief Club. The brief entailed creating a logo, social media design, and extras.
ROLE: Graphic Designer
TOOLS: Photoshop | Illustrator | Procreate
TIMELINE: July '24
I wanted to build the brand identity around a bold statement that would stand out from other stationary brand competitors. I thought of the saying "the pen is mightier than the sword" and decided to build visual elements that were adventurous, whimsical, and bold for the brand. By establishing this, I was able to have more creative room in how I could make the visual identity stand out.
Logo Ideation
In order to see the visual elements come to life, I conceptualized a package design for Gel Ink Pens. I played around with different placements while trying to maintain a simple flow of information that would be easy for the consumer to understand. I printed, cut, and assembled the final package design.
Package Design
Social Media Templates
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