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SuperGoop!
OVERVIEW:
This rebrand project was taken on to reconstruct the existing Suprgoop! brand. New details and elements were implemented to provide more playful and retro characteristics.
ROLE: Designer
TOOLS: Photoshop | Illustrator | Figma | Procreate
TIMELINE: JAN '23
CHALLENGE: How can I take an existing brand and reimagine it with its existing elements?
Original Logo
Redesigned Logo
When redesigning, I wanted to keep the playful feel of the brand while adding more subtle details and curves to the look. For the rest of the branding, I wanted maintain the same color palette that is associated with the brand while creating a retro feel with the new font family and branding pattern.
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